Roger Medina is a celebrated professional in the beauty and hair industry, widely recognized for his multifaceted roles as a Celebrity Hair Stylist, TV Personality, Content Creator, and Creative Director. With over 20 years of experience, he has masterfully blended his expertise in commercial and editorial hairstyling with his work in the music industry, seamlessly transitioning his talents into the digital space.

 

Medina’s influence extends across various platforms, from national commercials to appearances on acclaimed talk shows. He effectively utilizes social media to collaborate with celebrities, share insights on hair color trends, and demonstrate innovative styling techniques. Additionally, he is a trusted expert for preparing celebrities for red-carpet events and accompanies musicians from the pop and country genres on tour.

 

In 2024, Roger Medina represented Canada at the 66th Grammy Awards in partnership with Frontera Wines. He was also part of Shania Twain’s tour and styled Avril Lavigne’s featured music video, "Can You Die From A Broken Heart." as well as Mickey Guyton's featured music video "Never Not Care".

 

Medina’s roster of celebrity clients includes Avril Lavigne, Chloë Grace Moretz, Jason Sudeikis, Mickey Guyton, Dascha Polanco, Jackie Cruz, Aqyila, Rêve, The Reklaws, Tyler Shaw, Tenille Arts, Ingrid Andress, Sacha, Laura Vandervoort, and many others.

 

Throughout his career, Medina has contributed his expertise to numerous national and international campaigns, working with iconic brands such as Roots, Sony, Nike, NYX Cosmetics, and Nudestix. Currently, he collaborates closely with renowned names like Dyson, L’Oreal, Matrix, Redken, Joico, Moroccanoil, and Schwarzkopf.

 

In 2014, Medina gained prominence as the ambassador for TRESemmé Hair Care Canada, showcasing his skills in YouTube and VEVO commercials that collectively garnered over a million views. He also competed as one of 12 contestants in CityTV’s web series, "Canada’s Best Beauty Talent," hosted by Coco Rocha.

 

In 2015, Medina signed a four-year contract as an ambassador for Garnier Canada, which led to his debut in a globally aired TV commercial. His frequent appearances on shows like Breakfast Television and Cityline, where he performed live color transformations, along with press interviews, cemented his position as a prominent brand representative.

 

Roger Medina has extensive backstage experience, contributing to commercial productions for brands like Listerine and Toyota and styling for various television programs, including The Bachelor Canada, The Social, E-Talk, and more. His exceptional hairstyling has been showcased at high-profile events such as the Country Music Awards, CMT Awards, CCMA Awards, Juno Awards, Toronto International Film Festival, Mercedes-Benz Fashion Week, and New York Fashion Week.

 

Recognized for his meticulous attention to detail and artistic flair, Medina was honored as “Canada’s Finest Bridal Stylist” by Wedding Bells Magazine. His work has been featured in leading publications like Flare, Vogue, and Elle.

 

In 2021, Medina launched his own wig collection in collaboration with RPGSHOW and Hairvivi. Recognizing the need for high-quality, wearable human hair wigs in diverse shades, he focused on creating products that combine premium materials with innovative color options. His collection offers a practical and versatile solution for consumers looking to transform their appearance without permanent hair color changes and is available for purchase online.

​

Currently, Roger Medina plays an integral role in the music industry as a hairstylist for Universal, Sony, and Warner, further cementing his legacy as a creative force in both the beauty and entertainment worlds.